The ABC's and XYZ’s of Starting and Growing Your Own Small Business

This course is geared for the true startup, or those small businesses still building on the basics of how to start, market, manage, and grow their small business. Discussion elements include: organically building a business plan,  building goals and assessing the business plan results; creating buzz in the marketing plan; determining which legal structure is right for you; leveraging capital as an investment strategy in YOU; and developing customer outreach initiatives with win-win customer metrics that synergize sales and marketing success.