Part 4: Marketing and Selling to the Federal Government

This training helps small businesses understand how to effectively market their products and services to federal agencies. Partipcants will learn how government buyers identify and engage in small business and what it takes to be visible, credible and ready in the federal marketplace.

Key topics include:

Understanding agency missions
Identifying target customers
Crafting a strong capability statement
Using registrations effectively
Building relationships with contracting professionals

Ideal for businesses interested in pursuing federal contracts and looking to improve how they position, present, and promote themselves to government customers.

This will be a live webinar presented through Zoom. Please note, live seminars are not recorded and the use of AI bots or automates scripts to join, interact, or engage in discussions is strictly prohibited and will be removed if and when identified. Meeting and access information for this webinar will be emailed after registration. If you do not see the registration information 48 hours after registering, please check your spam folder. If you need assistance, please call 910-755-7498.

Speaker(s): Heather Port, SBA